Built Intentionally. Led Personally.
Lulubean is an independent studio led entirely by me, Alexandra.
I work one-on-one with founder-led businesses to define how they position, communicate and grow.
Meet Alexandra, the founder of Lulubean
“The Best Brands Feel Like Someone You Know.”
I’ve always thought about brands the way I think about people.
The brands that stay with you have character. They’re clear about who they are and don’t dilute themselves to suit every room. They feel consistent. Considered. Familiar, like a tone you recognise instantly. There’s a sense of trust in that consistency.
Authenticity isn’t about being overly personal. It’s about alignment. When positioning, voice, offers and design all move in the same direction, a brand feels natural instead of constructed. That’s where personality lives, not in loud campaigns, but in clarity.
That’s the kind of brand I build.
I work directly with founders to refine positioning, shape voice and structure how their business shows up. Not to make it louder, but to make it clearer. Not to reinvent who you are, but to articulate it properly.
Because when a brand feels like itself, and stays that way, people come back.
How I Work
01
Direct & Collaborative
You work directly with me. Every project is shaped through conversation and collaboration.
02
Strategic Before Aesthetic
Design only works when the thinking is clear. We build the foundation first.
03
Built to Last
Not short-term spikes. Not trend-led thinking. Strategy that compounds.
Let’s Have a Chat
Whether you’ve got a clear brief or just a sense that something needs refining, I’d love to hear about it.
Tell me a little about your business and where you’re at, I personally read and respond to every message.